New Uber Shuttle Promises Lower Cost Rides Without Surge Pricing

Uber is introducing a new service aimed at reducing the cost of rides to airports, concerts, and sporting events. The rideshare company announced the launch of Uber Shuttle, a service that allows users to book up to five seats in a shuttle traveling from a central location to an event or airport. This service is designed to be more affordable than a standard Uber ride and is not subject to surge pricing, which often increases costs during peak demand times.

Riders can reserve their seats on shuttles, which will have capacities ranging from 14 to 55 seats, up to a week in advance. Upon booking, they will receive a QR code to use as their boarding pass. Uber will partner with local shuttle companies that employ commercially licensed drivers to offer this service. Users will also be able to rate and tip drivers through the Uber app, similar to regular Uber rides.

Uber has previously tested shuttle services in markets such as India and for corporate clients. This summer, the service will launch for US consumers in select cities including Chicago, Pittsburgh, Charlotte, and Miami, with plans for broader expansion in the near future.

The Uber Shuttle launch is part of a suite of new features announced at Uber's annual product update event. Other announcements include a discounted Uber One membership program for students and the ability for Uber Eats users to order from Costco without needing a Costco membership.

Uber also unveiled a feature designed for caregivers, enabling them to book rides, order groceries, and purchase medical supplies for those they care for. In some instances, medical benefits can cover these rides and orders. The feature includes a three-way chat function to facilitate communication between the caregiver, the rider, and the driver. This expands on an existing service that allows healthcare providers to book rides for patients.

Uber is also reintroducing pre-booked shared rides, reminiscent of the former Uber Pool. This option allows riders to share a ride with others heading in the same direction at a reduced cost. The pre-booked shared rides will initially launch in cities like New York, Los Angeles, Chicago, San Francisco, San Diego, and Atlanta, with plans to expand to additional locations.